United Airlines and the cost of being hated

Continued">

I’ve analyzed lots of corporate screwups in this space. Most of those companies will recover just fine. But a few now have a permanent reputation for being a bad and hated company, with real costs that will continue for decades. Let’s look at some of the corporate stupidity on display in the last year or so and … Continued

Pepsi delivers a clueless apology for a clueless ad

Continued">

Pepsi’s launched a poorly thought out, protest-themed commercial starring Kendall Jenner. Actual protesters protested the commercial, and Pepsi withdrew it. But Pepsi’s apology is as mild and clueless as its commercial — and demonstrates how advertisers had better steer clear of political minefields. The ad is set in a diverse street protest clearly based on Black Lives … Continued

Pepsi’s Kola House “experiential lounge” (a bar with extra adjectives)

Continued">

The press release for Pepsi’s new bar (oops, I mean “experiential lounge”) shows how you can pump up almost anything with extra fizz. This is fashion. Fashion can’t just use simple words like “blue” and “polyester”; similarly, a fashionable bar talking about drinks would sound boring. So we get “experiences.” Let’s look at some fabulous excerpts. I’ve … Continued