Death as a PR opportunity

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I got a pitch email the day after Kobe Bryant and his daughter died in a helicopter crash. It was from a PR person, offering me the opportunity to interview and get quotes from a trauma expert. I found it ghoulish and appalling. But it made me wonder: there is so much death and so … Continued

Newsjacking and other fruitful sources of content marketing ideas

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“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something … Continued