If you want to attract attention with your writing, you have to say something new. If those thoughts running around in your head seem like what everyone else has already written about, that’s a problem. None of us want to read yet another post about how customer experience is important, you should measure what matters,…
A friend who is a highly effective PR person sent me this note regarding challenges she has with her clients: I wanted to let you know that I’m a daily reader of your blog. . . . I have introduced several of my clients and prospective clients to it. They are learning a lot, especially…
I got a pitch email the day after Kobe Bryant and his daughter died in a helicopter crash. It was from a PR person, offering me the opportunity to interview and get quotes from a trauma expert. I found it ghoulish and appalling. But it made me wonder: there is so much death and so…
“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something…