Content marketing for freelancers: notes on tone and content

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When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through … Continued

How to cultivate a lifelong network when you suck at networking

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I have a network that I didn’t set out to create. Curiosity and a specific type of work environment created it. I just needed to do my job and not be too much of an asshole. I’m terrible at networking. At events, I struggle to introduce myself to people. I don’t drink. I like to … Continued

Social media, class of ’07

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We all belong to an insiders’ club. What’s yours? By 2007, Charlene Li and I had gotten the approval from Forrester to write the book that become Groundswell. She was already well-known as the top analyst covering the use of social media for business. With her help, I studied and became knowledgeable about that as … Continued