The best way to present instructions is in a list. The worst way is how this Amherst rental agency did it.

The best way to present instructions is in a list. The worst way is how this Amherst rental agency did it.

There are many ways to draw attention to elements of an email: bold, graphics, larger type, or even colored type or highlights. Using them all at once, heedless of graphic design, only amps up your customer’s anxiety. Reading instructions should not feel like attending a rave. Today’s example is an email sent by a real…