Jargon holds companies — and communities — together. Is that a good thing?

Jargon holds companies — and communities — together. Is that a good thing?

ByJosh Bernoff

On Vulture and in New York Magazine, Molly Young muses about the garbage language that functions as the glue in companies. But what do these tiny dialects say about the clans we all belong to? Molly Young’s article “Garbage Language: Why do corporations speak the way they do?” delves into buzzwords and the role they…

The sublime prose of Molly Young in the New York Times Magazine
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The sublime prose of Molly Young in the New York Times Magazine

ByJosh Bernoff

The best way to skewer bullshit is to hold it in contrast with vivid reality. This is the trick Molly Young pulled off in the New York Times Magazine, delicately needling the health potions industry without a single nasty word. I am in awe. The piece is called “How Amanda Chantal Bacon Perfected the Celebrity Wellness…