The NSA adopts new watchwords in its mission and values statements

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The NSA changed its mission statement, deleting honesty and changing the definitions of integrity and transparency. The changes are revealing, because changes in mission statements reflect changes in how an organization views itself. The Intercept noticed that the NSA mission had changed. You can read the old statement, archived, here; the new one is here. … Continued

Writing a company profile that’s not awful (Ask Dr. Wobs)

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Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved?  — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers. … Continued

Do you work for a zombie company?

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A company with a clear mission has a soul. The soul motivates workers to contribute in positive ways to a shared goal. What do you call a company that has no soul? A zombie company. A zombie keeps moving forward but exercises no judgment. A zombie company has financial incentives where the soul should be. People do things because it … Continued