To find the right words, you need 15 degrees of separation

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Here’s what I’ve learned: for great writing, you need minds that don’t think alike. They have to think similarly, but there must be a bit of space between them. People come to me to find the right words. I especially like working with leaders of small organizations. They know who they are (or think they do). They’re … Continued

Avaya should learn the buzzword lesson of its own parody video

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Avaya put out an amusing video (embedded below) that pokes fun at all the buzzwords we use around the office (“disruptor,” “hit the ground running,” “seamless”). It’s embarrassing, since we all use these buzzwords. Including, unfortunately, Avaya. Here’s an excerpt of what it says on Avaya’s “Company Overview” page (I’ve highlighted the buzzwords and meaningless claims … Continued

Satya Nadella’s mission for Microsoft is an icon of clarity

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Sixteen months ago, Satya Nadella took over as Microsoft CEO. Today he emailed Microsoft’s 100,000 employees about the company’s mission. His email is an icon of clarity, focus, and motivation. Thanks to GeekWire, you can read the whole email. Consult your local analyst for an opinion on whether Microsoft can execute on this vision. But regardless, you could learn … Continued

Google’s new mission statement

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Writing as a Forbes contributor, Steve Denning makes a great point in his analysis of the failure of Google+, Google’s social network. “Google’s mission statement is clear and simple, but wrong,” he writes. Here’s that mission statement: Google’s mission is to organize the world‘s information and make it universally accessible and useful. As Denning puts it: … Continued