You’re sharing essential content. Here’s how to get colleagues to read it.

You’re sharing essential content. Here’s how to get colleagues to read it.

As I work with companies on internal communication, I see amazing and pervasive levels of inefficiency and waste. These groups work hard, generate valuable content, and then despair when it has less impact than they had hoped. This is fixable. I’ll share six ways you can change what and how you write to properly value…