Secrets of 3 successful book launches: connecting ideas and people
I’ve been studying successful book launches. The key is a self-reinforcing surge built on ideas and people, together. Let’s start with preliminary results from my author survey. Among 172 published nonfiction authors, the most successful book promotion tactics were the following (in this order): Public speaking engagements. Solicit back-cover blurbs. Encourage people to post Amazon…
