The platitude pledge

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Stop imagining that meaningless platitudes are content. Stop sharing them. And stop following or admiring people who use them. What is a meaningless platitude? It is a “truth” so obvious that everyone knows it. When you share one, not only are you failing to generate any insight for your reader, you are communicating that you, … Continued

Beyond meaningless platitudes

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

GE’s future is digital, says CEO John Flannery. Does that mean anything?

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We use some words so often they lose meaning. “Digital” is one of those words. When GE CEO John Flannery says the future is digital, I get confused. If I’m too dumb to understand this, how many of his other readers are similarly ignorant? A little more clarity — and a review from an editor … Continued

The Trump Afghanistan speech is full of heartfelt platitudes

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President Donald Trump announced a new strategy on Afghanistan and Pakistan last night. But before he got to the substance, he spent 481 words on his feelings about soldiers. When you hear words like these, your heart may stir, but ask yourself: would anyone ever say anything different? Am I being manipulated? The speech last … Continued

Garrett Camp brings mild and meaningless words to the Uber disaster

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Uber has repeatedly screwed up. Its CEO, President, CMO, and CFO are gone. Now Uber cofounder and chairman Garrett Camp says things are going to get better. Sorry, Garrett, but hoping is not a viable plan. Peter Drucker said “Culture eats strategy for breakfast.” At Uber, both are broken. The win-at-all-costs culture has generated a … Continued