20 insights from an analyst writing marketing copy

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I am writing a lot of marketing copy lately. I’ve noticed some things you might find helpful. Here’s what I’m currently writing and editing: Marketing description for a book on management. Marketing description for a book on the future of transportation. Articles about corporate AI strategy for an author. Blog posts announcing an AI-focused startup. … Continued

COVID-19 pitches you can totally rip off

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We keep getting emails and pitches from everyone we’ve ever done business with. And they all start the same way . . . “In these unprecedented times . . . “ “I hope you are well . . . “ We can do better. I can do better. So, in the interests of variety, I’m … Continued

Why you should draft copy for your book publicist

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If you’re fortunate enough to afford a book publicist, the chances of your book succeeding go way up. Publicists are experts at language that persuades reviewers, bloggers, and influencers to write about your book. But I’m convinced that you, and not they, should write the first draft of the marketing copy. Marketing activity for a … Continued