Marketing in sheep’s clothing

Continued">

Marketing has such a poor reputation that it now has to pretend to be customer service. And it makes me hopping mad. For example . . . I got a letter from Spectrum, my internet provider, that said “Important information about your account.” Inside, a generic offer to upgrade my service. My doctor’s office used … Continued

Voltswagen? How the April fools at VW failed at pranking.

Continued">

Volkswagen posted, then withdrew, a press release about renaming the company as “Voltswagen” to reflect a commitment to electric cars. Apparently it was an April Fools joke — and very poorly executed at that. Here’s the timeline of how it went down: Monday, 29 March: Press release about the rebranding “accidentally” posted on VW Website, … Continued

If you can’t sell right now, you may as well be generous

Continued">

Coronavirus has frozen your business in place. Nobody’s buying. Nobody’s even able to buy. What should you do? Be generous. Give stuff away to your customers. It’s simple. The only real asset you still have is customer relationships. You also have workers — unless you’ve let them go — and those workers are used to … Continued

Yes, you can market in these trying times #OpenWeStand

Continued">

TV spots and other advertising right now are mostly wasted. Consumers view your normal ads for normal products against a backdrop that is not remotely normal. People are shut up in their houses; people are dying. This is not a time to get people to test drive SUVs or open a new credit card or … Continued

The (only) three corporate messages that make sense right now

Continued">

My inbox is full of irrelevant messaging. There are the messages from everyone from my eye doctor to the bike shop about COVID-19. And then there are marketing pitches that were clearly created months ago and are totally irrelevant now. There’s only one thing on people’s minds: surviving the pandemic. If that’s all people are … Continued

This post smells like my navel

Continued">

Goop sells a $75 candle that smells like Gwyneth Paltrow’s vagina. Paltrow and her perfumer came up with it. Look, I’m no prude. Bodies have smells, and smells generate emotions, some warm and touching. But that’s because the smell goes with the body. That’s why your girlfriend’s hands or your husband’s cuddle smell so good … Continued

The end of the No Name Restaurant

Continued">

There was once a seafood restaurant in Boston that had no name. It never marketed itself; the food did the talking. It lasted 102 years. Now it’s bankrupt and gone. When I first came to Boston in 1979, I lived in graduate student housing in Cambridge, a four-bedroom apartment with three other guys. The day … Continued