Promoting the T-Mobile-Sprint merger with a clear and upbeat message

Promoting the T-Mobile-Sprint merger with a clear and upbeat message

T-Mobile has agreed to acquire Sprint. But the two mobile carriers need regulatory approval to go forward with their merger. Rather than the usual lobbying, they’ve released a video. It’s notable for its clear, simple message addressed directly to consumers. Here’s the video, which already has 84,000 views. Reducing a complex message to simple and…