Macy’s store closing statement violates Bernoff’s bullshit principle
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Macy’s store closing statement violates Bernoff’s bullshit principle

Macy’s announced it will close 100 stores yesterday, but you have to dig deep into the press release to find out. Here’s a news flash: doubletalk in corporate releases fools no one. Bad news smells no better when you swaddle it corporate blather. The bullshit begins with the title: Macy’s, Inc. Outlines Moves to Drive Profitable…