10 ways you can help when your client is smarter than you are

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If you are a consultant, you’re supposed to be providing a service your client can’t get on her own. The usual dynamic is “I know about my area of expertise; I can help you with that.” But what happens when your client is more of an expert than you are? Your ability to contribute to an … Continued

Analysts talk, consultants listen

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I spent 20 years as an analyst at Forrester Research. Now I sell my insights to companies and prospective authors as a consultant. While analysts and consultants have a lot in common, their approaches are different. The analyst focuses on talking over listening This is based on my experience as an analyst, working with and competing … Continued