If you can’t sell right now, you may as well be generous

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Coronavirus has frozen your business in place. Nobody’s buying. Nobody’s even able to buy. What should you do? Be generous. Give stuff away to your customers. It’s simple. The only real asset you still have is customer relationships. You also have workers — unless you’ve let them go — and those workers are used to … Continued

Review: Why you should read Shel Israel’s “Lethal Generosity”

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Shel Israel wrote a followup to his book with Robert Scoble, The Age of Context.┬áLethal Generosity: Contextual Technology & The Competitive Edge explains what companies need to do now that everything in the world is getting smarter. You really should read it. Shel and I have been on parallel paths for about eight years. He … Continued