The world’s best agency contract, by Segura

The Chicago design and communications firm Segura created my all-time favorite agency contract. Here it is:   This is even better than my “consulting contract without bullshit.” It sets expectations, which is the key to a good relationship. Heard through David Stengle and BoingBoing.

Wishbone can’t wish away a data breach

Continued">

The quick polling app Wishbone, popular with teenagers, lost 2 million of its users’ email addresses and 287,000 phone numbers. Then it posted no apology — just a “no big deal” email to its users. Most of the apologies I critique are too defensive or company-centric, but I’ve never before seen one that’s basically says, … Continued

Who won the Trump University lawsuit? Look at the statements.

Continued">

The Trump Organization settled fraud suits against Trump University for $25 million, removing the trial from the President-elect’s schedule. But because a settlement is a negotiated solution, you can’t immediately tell who came out on top — maybe $25 million is a lot less than the plaintiffs could have gotten. That is, until you read … Continued

A consulting contract without bullshit

Continued">

When I work with clients, we sometimes trade contracts written in legalese. Both sides have a pretty good idea what we want. So why not just say it? Just for reference, here’s what I do: I help authors with book ideas. I help authors write book proposals. I run clear writing workshops for companies. I … Continued

The eShares offer letter: write like a human, not an HR robot

Continued">

Bullshit gathers where lawyers and human resource people meet. But as Henry Ward, CEO of startup eShares, shows with the company’s offer letters, it doesn’t have to. Using the power of clarity, simplicity, and graphics — eShares is welcoming new hires — and it’s probably getting a lot more of them to say “Yes.” Ward published a sample … Continued

Ridiculous email disclaimers

Continued">

Don’t waste words. That includes meaningless disclaimers at the bottom of your emails. This week I dismantled a recruiting email with an astoundingly low meaning ratio of 6%. At the bottom of that email was the following disclaimer: Please consider the environment before printing this e-mail. This message (including any attachments) is confidential and may be privileged. … Continued