When the “meaning ratio” drops to zero, you’ve got a problem

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Every word you write should be meaningful. We can measure this as the “meaning ratio,” which should approach 100%. Conversely, when the meaning ratio nears zero, you’ve got froth, not content, which is an accurate characterization of the job description I analyze today. The brilliant Edward Tufte analyzes graphics with the “data-ink ratio”: the proportion of ink in … Continued

How to write a job description that’s not bullshit

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Hiring is hard enough. If your job description says “we’re full of bullshit,” you’ll attract bullshitters and repel genuine human beings. Here’s the gist of my advice: write shorter and speak directly to applicants. If you want to see how not to do that, check out a job description Johnson & Johnson has posted (hat-tip to the brilliant … Continued