How to write a short bio that’s not awful (Ask Dr. Wobs)

Everybody needs a short bio, whether its at the top of your LinkedIn page or on the bookflap of your first book. But it’s hard to write about yourself succinctly and objectively. That’s why people writing their own bios so often end up sounding like an idiot. Dear Dr. Wobs Why are bios so bad? … Continued

STAT News reveals why biotech speaks fluent bullshit

In “The Biotech Devil’s Dictionary: Your Guide to the inanities of industry jargon,” Damian Garde of STAT News lists 16 bullshit terms that are common in biotech news and coverage. Why do they exist? To make the ordinary sound special. Here are part of his excellent list, with my own translations: 2.0 (adj.): A largely meaningless … Continued

Salesforce puts customers on the execution block with jargon assault

Salesforce is a great program for small business. Each of its customer sites has an administrator, many of whom are non-coders. That’s why a recent “critical update” featuring “block execution” sounded scary — but incomprehensible — to many. The salesforce email: simultaneously opaque and terrifying A correspondent working in a small financial advice firm forwarded … Continued

The lesson of Juicero: corporate writing should not sound like a superhero movie

It’s been a tough week for Juicero, a startup company that makes an internet-connected juicing machine. Some Bloomberg reporters figured out you could make juice from the juice packs without using the Juicero machine at all. The CEO’s response on Medium is completely ineffective, because he can only see the world from within his limited, Silicon-Valley … Continued

Amazon’s unwisely lets the nerds apologize for its AWS outage

Much of the Internet was down for three hours last week. Because of an outage at Amazon Web Services (AWS), Amazon’s cloud-based service that powers Internet companies, hundreds of services like Medium, Slack, Quora, Reddit, and Kickstarter stopped working or worked poorly. Amazon’s Web geeks then bungled the response, focusing on jargon rather than clarity and empathy. … Continued

You should avoid lists of words to avoid

People keep sending me word lists. “Use these words,” they say. “Don’t use these other words.” If you want to be a better writer, these lists are useless, because they don’t change how you think. Words to ban from tech? This list is way too short Robert Dean lists “20 bullsh*t buzzwords that should be banned … Continued