You’re sharing essential content. Here’s how to get colleagues to read it.

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As I work with companies on internal communication, I see amazing and pervasive levels of inefficiency and waste. These groups work hard, generate valuable content, and then despair when it has less impact than they had hoped. This is fixable. I’ll share six ways you can change what and how you write to properly value … Continued

Creative agency jargon at J. Walter Thomson

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People leave companies and executives have to write statements. These statements must say everything and nothing at the same time. This is not the place for creativity, but try telling that to J. Walter Thomson. Matt Eastwood, Chief Creative Officer of the agency J. Walter Thomson, is out. They’re not replacing him. This creates a … Continued