In which I scoff at influencers

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In the New York Times, Kevin Roose writes “Don’t Scoff at Influencers. They’re Taking Over the World.” Sorry, dude. I’m scoffing. Bigtime. Here’s some of what Roose wrote: [T]he teenagers and 20-somethings who have mastered these platforms [like TikTok] — and who are often dismissed as shallow, preening narcissists by adults who don’t know any … Continued

49 million Instagram influencers hacked. (Are there really that many?)

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Somebody posted a database of 49 million Instagram influencers where anyone could see it. This event says more about the stupidity of the term “influencer” than it does about breaches and leaks. According to TechCrunch, the database originated with Mumbai-based Chtrbox, a marketing firm that pays influencers to post things. Each record included the number … Continued

Hotel-blogger dustup: Elle Darby vs. The White Moose Café is a battle of rude losers

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YouTube and Instagram “influencer” Elle Darby asked The White Moose Café in Dublin for some free lodging. The owners of the White Moose responded by ridiculing Darby and banning bloggers. They’re both losers. Learn by observing what they did, and then doing the opposite. Let’s start with Darby. With 90,000 followers on YouTube, she makes … Continued

Was Randi Zuckerberg right to call out Alaska Airlines on Twitter?

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Randi Zuckerberg says she was harassed by another passenger on Alaska Airlines, and the flight crew enabled him. She tweeted about it to get the airline’s attention. Is it fair to use your social media following to get satisfaction from a company behaving poorly? Was Randi Zuckerberg’s letter fair? Randi Zuckerberg is an author, Facebook’s … Continued