Comparing real influence and fake followers

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The New York Times published an expose of how “influencers” pay to boost their follower counts on Twitter, using services like Devumi. Real influence comes from ideas that spread and generate change in how people think. You can’t measure that from follower counts. The Times article “The Follower Factory” is worth a read. According to … Continued

Can truth and influence coexist? My challenge for 2018.

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Starting today and for at least the next year, I will focus my work on this question: What is the evolving dynamic between truth and influence, and what should you do about it? What do I mean by truth and influence? Here’s how I define these terms: Truth refers to the insights that research creates. … Continued