The hybrid publisher Wonderwell is ceasing operations and becoming an imprint of a competitor: Greenleaf Book Group. I’ll let you know what happened, why, and what it means for the publishing industry and for you, if you’re considering publishing with a hybrid. Start with this: this is not going to be an objective post, because…
If you’re a business book author, you are probably imagining your book on the shelf in the local Barnes & Noble, independent bookstore, or airport bookstore. But before you pursue that vision, you ought to think it through, because attaining bookstore placement comes with lots of challenges. As context for this discussion, consider two sales…
Hybrid publishers like Ideapress, Greenleaf Book Group, and Mascot Books are invisible to some folks: agents and traditional acquisitions editors whom I’ve interviewed can’t seem to see them. But for many authors, they’re a realistic publishing alternative, and may even be the best choice. The third alternative Authors who haven’t studied the alternatives imagine that…