HP isn’t actually sorry that it has enslaved your printer and rejected your ink

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HP would prefer that you didn’t use third-party or refilled ink cartridges, so it has updated its printers’ firmware to reject “counterfeit” ink. When this upset printer owners, it apologized in the most weaselly, self-justifying way possible. Its statement shows how companies can either apologize, or defend themselves, but shouldn’t do both at once. In March … Continued

Are Dell and EMC dead? An unclouded perspective.

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Cade Metz of Wired wants us to know that even with a $67 billion merger, Dell and EMC are doomed. The cloud will kill them. The reasoning is sophisticated, but the language is simple. You could learn a lot about powerful writing from this article. Let’s break it down. Titles and opening sentences are crucial when … Continued