Hey, Disney. #MayThe4th be with you, but nobody owns a hashtag

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Disney asserted that it has the rights to do whatever it wants with your content, just because you used the #MayThe4th hashtag. That’s not how hashtags work. Here’s what Disney tweeted: Here’s the thing about hashtags: Nobody owns them. If I want to use #MayThe4th in my tweet about Star Wars linked to porn, I … Continued

Fifty shades of ignorant: why you cannot control social media

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If you haven’t yet figured out that you cannot control social media, where have you been sleeping for the last ten years? Hey, Fifty Shades publicists, I’m talking to you. Here’s the simple syllogism: Social media is vibrant because anyone can say anything. Haters feed on each other. Therefore, when you create a social media event, it … Continued