Arkema issues confused, self-serving statements as its chemical plant explodes
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Arkema issues confused, self-serving statements as its chemical plant explodes

ByJosh Bernoff

Yesterday, Rich Rowe, CEO of Arkema, warned that his chemical plant near Houston might explode. Today it exploded. When you know something like this is going to happen, you need to get right to the point. Rich Rowe didn’t. The Arkema plant is in Crosby, Texas, about 25 miles from downtown Houston. Houston, of course,…

With Hurricane Harvey approaching, the Weather Channel wastes copy on weather porn

With Hurricane Harvey approaching, the Weather Channel wastes copy on weather porn

ByJosh Bernoff

Hurricane Harvey looks like a devastating storm. But with the media deploying superlatives so frequently, is there any capacity for alarm left for this actual emergency? I analyze the lead hurricane article from The Weather Channel for precision, clarity, and effectiveness. The lesson here: context is crucial when describing a potential disaster. Start with this:…