Some stuff that doesn’t matter and some stuff that does

I was just thinking about what matters and what doesn’t matter, because, being human, we get it wrong a lot. It doesn’t matter whether the new Yahoo/AOL product from Verizon is called “Oath.” What matters is if Verizon can take a bunch of lame and aging properties and make them relevant again. If they don’t, … Continued

How change happens. (Hint: it’s not through New Year’s resolutions.)

Things are going to be different this year, you have resolved. But that’s not how change happens. It’s a process. Here’s how¬†New Year’s resolutions (don’t) work. You figure out something you want to change. You make a resolution. “I want to quit smoking” or “I want to stop using the passive voice.” You try really … Continued

Change how you write. It’s not that hard. And it’s worth it.

The main competition for my book¬†Writing Without Bullshit is not another book. It’s inertia. It’s easier to do nothing. But the changes I’ve suggested aren’t that hard to do, and they make a big difference. The changes are simple and well-defined Here’s what the book says you should change, in a nutshell: Write shorter, and … Continued