Ten years ago we wrote “Groundswell.” It’s time for a new way to look at social technologies.
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Ten years ago we wrote “Groundswell.” It’s time for a new way to look at social technologies.

On April 21, 2008, ten years ago, Charlene Li and I celebrated the publication of our Harvard Business Press book Groundswell: Winning in a World Transformed by Social Technologies. It was the first book for each of us. It made an impact, selling over 150,000 copies. Ten years later, I’d like to talk about how…