The James Damore Google manifesto is a toxic exercise in generalization
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The James Damore Google manifesto is a toxic exercise in generalization

James Damore, a Google engineer, published an internal manifesto about gender and discrimination at the company. He’s either a sexist tech bro or a First Amendment hero bravely proclaiming forbidden truths, depending on your perspective. His generalizations about how women think are the problem here — they’re what got him fired. A fresh look at the…

Symantec deserves a certificate for shouting about Google
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Symantec deserves a certificate for shouting about Google

Google’s Chrome browser is going to stop accepting security certificates from Symantec. This is a big deal: for a browser to recognize a site as secure, it has to accept that site’s certificate, and more than 30% of all sites use Symantec certificates. Google announced this is a direct but technical way, then Symantec responded with exaggerated whining…

The Waymo-Uber lawsuit: how to call someone a thief
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The Waymo-Uber lawsuit: how to call someone a thief

Waymo, the autonomous-car division of Google’s parent Alphabet, is suing Uber and its autonomous car division Otto. Waymo claims Otto stole its intellectual property. To win a battle like that, you need credible facts and an unemotional approach. Waymo does it pretty well. As I described earlier this week in another case against Uber (it’s been a…

To Jeffrey D. Sachs: sprinkling tech on politics makes it worse, not better
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To Jeffrey D. Sachs: sprinkling tech on politics makes it worse, not better

In an op-ed in today’s Boston Globe, the influential economist Jeffrey D. Sachs laments the lack of trust in modern American politics. He then proposes that we solve it with (among other things) “e-parties” and “e-governance.” But proposals like this ignore the way that trolls and partisans now wreck every online social space. Sachs’ op-ed,…

Not sure if it’s bullshit? Try reading it out loud.

Not sure if it’s bullshit? Try reading it out loud.

I narrated the audiobook for Writing Without Bullshit this week, spending about 12 hours in the studio. It was a vivid reminder of how absurd some prose sounds when read out loud — which is a good test for whether your writing is bullshit. A good nonfiction audiobook sounds natural, as if someone is explaining something or…

With LinkedIn, Microsoft will know us all too well

With LinkedIn, Microsoft will know us all too well

Customer knowledge is the most valuable business commodity in our future. Facebook already knows your heart, Google your intentions, and Amazon your purse. With LinkedIn, Microsoft will know your brain. You don’t get a say in the matter. Why did Microsoft agree to buy LinkedIn for $26 billion? If you listen to their CEOs, Satya Nadella and Jeff…

Sophisticated writing with simple words (Ask Dr. Wobs)
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Sophisticated writing with simple words (Ask Dr. Wobs)

One key to writing success is to use words that connect with your audience. The secret is not to rein in your vocabulary, but to keep the bullshit density under control. Dear Dr. Wobs: Is there a formula for figuring out exactly how much the vocabulary level in business writing needs to be “dumbed-down” depending…