Tone matters. Yours should be authoritative, but not boring.

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I read and edit a lot of nonfiction content — business books, blog posts, advice, and so on. Poor choices in tone often undermine authors’ credibility. Your tone should be expert and authoritative, but not dull. What is tone? Tone is the way in which an author’s prose choices communicate the author’s relationship with the … Continued

Baby Yoda GIFs must live

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via GIPHY Did Disney insist on taking down GIFs of Baby Yoda? It looks that way. If so, it’s the stupidest move ever. Baby Yoda (or at the very least, a baby that looks just like him) is a character in The Mandalorian, the new Star Wars series on Disney+. And he’s popular, because he’s … Continued