The five elements of ghostwriting

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Ghostwriting is a misnomer. Because most ghostwriters do more than write. If you hire a ghostwriter, which of the following do you want them to do? Ghostwriting jobs that are just writing are easier If you bring an idea, and organization, and proof points to your ghostwriter, all they have to do is write. That … Continued

Hiring a ghostwriter? Pick a published author, not a rookie.

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A friend reached out for advice yesterday. “How much should I charge to ghostwrite a business book?” he asked. I was surprised, because I knew he hadn’t written a book before. My first thought was, “You’re still a rookie author. So you and your potential client are going to be doing some very expensive learning … Continued

10 reasons why ghost writers are (often) so expensive

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When it comes to hiring a writer to write a book that you don’t have the time or skill to write yourself, how hard could that writing job actually be? The writer doesn’t even have to come up with anything original, since it’s somebody else’s content. Why should that be expensive? Well, consider a few … Continued

How long does it take to ghostwrite a book? That’s up to you.

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Even if you hire a ghostwriter to write a book for you, you’ll still need to put in plenty of time on the book. You can outsource the writing, but it’s still a collaboration. And your involvement, more than anything else, determines the speed of the project. I have ghostwritten two books. The cost was … Continued

The 31 million ways to ghost write a book

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“What’s your process for ghostwriting a book?” This is a simple question with 31 million possible answers. It all depends on how the author (client) and the ghost writer plan to work together. Here’s a set of questions that the writer and the author/client should agree on before you get started. These apply to nonfiction … Continued

Must a ghostwriter adopt the author’s voice?

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If you are a ghostwriting a book, must it reflect the voice of the author for whom you’re writing it? I first encountered this question in a PRSA (Public Relations Society of America) conference talk by Blythe Campbell. Blythe speaks and writes eloquently about how public relations professionals need to listen to and understand their … Continued

The two crucial questions every ghostwriter must ask

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Ghostwriting is full of potential pitfalls. Asking two questions can help you avoid them and get your pricing and process right. What you will read in this post is based on my own experience ghostwriting two nonfiction books and many proposals, and from war stories from other ghostwriters. The two questions you must answer before … Continued

A year of ghostwriting

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I made a good living as a ghostwriter in 2018. Is that who I am now? When I stopped working for a company and became independent three years ago, a prominent ghostwriting agency reached out to me. I told the owner, “I do not ghostwrite books for others.” But to keep an open mind, I … Continued