How “get to the point” jibes with “tell a good story”

Storytelling is all the rage in business. Meanwhile, I’m telling you to front-load your writing — to explain just what you’re about to say in the title and first few sentences. If you take my advice, won’t that ruin your story? Not quite. In fact, following my advice is the only way you’ll get to tell your … Continued

The Iron Imperative of writing: don’t waste my time

When writing documents, posts, or emails, keep one thing in mind above all others. I call it the Iron Imperative of writing: Do not waste the reader’s time. To help you internalize this, remember the Golden Corollary: Treat the reader’s time as more valuable than your own. To act on this, you must internalize the … Continued