If you can’t sell right now, you may as well be generous

If you can’t sell right now, you may as well be generous

Coronavirus has frozen your business in place. Nobody’s buying. Nobody’s even able to buy. What should you do? Be generous. Give stuff away to your customers. It’s simple. The only real asset you still have is customer relationships. You also have workers — unless you’ve let them go — and those workers are used to…