Congratulations to Forrester for embracing “work anywhere”

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Forrester Research CEO George Colony is a stubborn, stubborn man. But he believes in the company’s research and he values culture above all. That’s why, after decades in an office, he has just embraced a post-viral “work anywhere” policy. George Colony is dedicated to two things: culture and research When I started working for Forrester … Continued

Why are brand identity statements so generic?

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In his latest cartoon, Tom Fishburne of Marketoonist expertly skewered those “brand promise” statements you often read (and retch at). He’s completely right that corporate values and “reasons to believe” are filled with cliches and buzzwords. But why? Why is so hard for brands to differentiate? Having helped several companies write these sorts of statements, … Continued

How to cultivate a lifelong network when you suck at networking

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I have a network that I didn’t set out to create. Curiosity and a specific type of work environment created it. I just needed to do my job and not be too much of an asshole. I’m terrible at networking. At events, I struggle to introduce myself to people. I don’t drink. I like to … Continued

The last chapter of your business book

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How do you end your business book? Many just fizzle. Here’s how to leave your readers on a high note. I already wrote about how the first chapter is the scare-the-crap-out-of-you chapter. And I explained how to write all the other chapters. But once you’ve said all you need to say, what’s left to say? … Continued

My grateful thanks for every setback, frustration, screwup, and failure

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As I look back on a long and fairly successful career, it’s become clear to me that the disasters, screwups, flops, and efforts that fell decisively short of the goal are the ones that I learned the most from. I started smart, but the flops were where I learned what mattered. On Thanksgiving, I’d like … Continued

Can Forrester empower consumers with its Tap app?

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Forrester Research, my former employer, has released a consumer app called “Tap.” The essence is simple: tell the world what businesses are doing wrong, and they’ll listen and fix it. It’s a crowded app world out there, but if this one catches on, it could make a difference. The world is filled with ratings and … Continued

The analyst’s essential role: engage your emotions about the future

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We pay attention to the now. That’s especially true because Facebook spreads it, instantly. But what matters is not the now, it’s the future. The job of the true analyst is make you care as much about that future as the ephemeral distractions of the present. This came into crystal focus for me when I read Austin … Continued

Writing Without Bullshit: How I got here

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My book publishes tomorrow. This is the first book I’ve written without coauthors and a company behind me. How did I get here? Why a book on  this topic? I received 10,000 press releases in my 20 years at Forrester. I estimate that 2% of those had any relevance at all. In the ones that … Continued