The cost of arrogance

The cost of arrogance

I was arrogant throughout my career. It based on a justifiable pride about my own capabilities. But it deprived me of something crucial: an appreciation for the best qualities of other people. How I became arrogant I’m going to tell you about me. It’s going to sound like bragging. But it’s all factual. I was…

Congratulations to Forrester for embracing “work anywhere”

Congratulations to Forrester for embracing “work anywhere”

Forrester Research CEO George Colony is a stubborn, stubborn man. But he believes in the company’s research and he values culture above all. That’s why, after decades in an office, he has just embraced a post-viral “work anywhere” policy. George Colony is dedicated to two things: culture and research When I started working for Forrester…

Why are brand identity statements so generic?
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Why are brand identity statements so generic?

In his latest cartoon, Tom Fishburne of Marketoonist expertly skewered those “brand promise” statements you often read (and retch at). He’s completely right that corporate values and “reasons to believe” are filled with cliches and buzzwords. But why? Why is so hard for brands to differentiate? Having helped several companies write these sorts of statements,…

My grateful thanks for every setback, frustration, screwup, and failure

My grateful thanks for every setback, frustration, screwup, and failure

As I look back on a long and fairly successful career, it’s become clear to me that the disasters, screwups, flops, and efforts that fell decisively short of the goal are the ones that I learned the most from. I started smart, but the flops were where I learned what mattered. On Thanksgiving, I’d like…

Can Forrester empower consumers with its Tap app?
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Can Forrester empower consumers with its Tap app?

Forrester Research, my former employer, has released a consumer app called “Tap.” The essence is simple: tell the world what businesses are doing wrong, and they’ll listen and fix it. It’s a crowded app world out there, but if this one catches on, it could make a difference. The world is filled with ratings and…

The analyst’s essential role: engage your emotions about the future

The analyst’s essential role: engage your emotions about the future

We pay attention to the now. That’s especially true because Facebook spreads it, instantly. But what matters is not the now, it’s the future. The job of the true analyst is make you care as much about that future as the ephemeral distractions of the present. This came into crystal focus for me when I read Austin…