Effective titles and summaries: You had me at ‘Hello.’
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Effective titles and summaries: You had me at ‘Hello.’

Every email, document, or post you write now competes with hundreds of other items for your reader’s attention. Two strategies will get them to read it: fascinate and summarize. In this post I explain how to balance these two concepts to create titles, subject lines, openers, and tweets that win over readers quickly. (A complete guide organized by…