Beware marketing thought leaders bearing fashionable truths

Beware marketing thought leaders bearing fashionable truths

ByJosh Bernoff

I just came back from a conference full of marketers. Marketing conferences challenge the mind — but not necessarily in the way that they should. There are the talks that are intended to inspire. They are about being true to yourself and your brand, or the power of outstanding customer experience to inspire people. They…

Pepsi’s Kola House “experiential lounge” (a bar with extra adjectives)
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Pepsi’s Kola House “experiential lounge” (a bar with extra adjectives)

ByJosh Bernoff

The press release for Pepsi’s new bar (oops, I mean “experiential lounge”) shows how you can pump up almost anything with extra fizz. This is fashion. Fashion can’t just use simple words like “blue” and “polyester”; similarly, a fashionable bar talking about drinks would sound boring. So we get “experiences.” Let’s look at some fabulous excerpts. I’ve…