I will quote you. I will cite you. I will not seek your approval.

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If you publish content, online or off, you are a publisher. I am an author. I will cite your content and quote what you said. That’s how it works, regardless of any imaginary restrictions you think up. Call it the fundamental principle of content. Every content marketer should know this. Maybe you published a blog … Continued

How to build on ideas without being a ripoff artist

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You can write about and extend other people’s ideas. You can come up with your own, independently. But even if you think you thought of it, you’re better off checking first. Because ripoff artists are the worst. This week, Amy Chua is publishing a new book, called Political Tribes. Here’s the cover, along with the … Continued