Can Mark Zuckerberg fix Facebook?

Yesterday Mark Zuckerberg said his personal challenge for 2018 was to fix Facebook. This is a good sign, but we need to hold him accountable. Zuckerberg’s brief statement (432 words, posted on Facebook of course) is direct and personal compared to most CEO communications. Let’s take a look at what he’s saying, how he’s saying … Continued

A better solution to fake news, starting with Facebook

Fake news is a big problem, and Facebook is at the center of it. It’s clear that made-up and distorted stories amplified on Facebook helped swing the 2016 presidential election. But the simple and “obvious” solutions to the problem have backfired. Now Facebook is at work on something better. And I have a proposal based … Continued

The right and wrong way to volunteer to help on Facebook

My non-profit needs to build an online community with some very specific requirements and a completely new Web site. So I posted for help on Facebook. I got some great responses and some awful ones, which revealed a lot about the business netiquette of social media. While messages on Facebook are informal, they succeed only when they’re … Continued

Is Facebook responsible for hosting a murder broadcast?

Facebook user Steve Stephens used Facebook on Sunday to build an audience for murder, posting videos of his plan to shoot somebody, the shooting itself, and his confession. Facebook explained the changes it will make in reviewing videos like this, but avoiding taking responsibility or apologizing. In the end, how much fault lies with Facebook? While … Continued

Mark Zuckerberg on Facebook’s future: the spirit is willing, but the algorithm is weak

Mark Zuckerberg published a 5800-word letter on the future of Facebook. It’s thoughtful, well-reasoned, articulate, and full of truth. It’s also full of wistful promises, which I don’t trust no matter who offers them. Mark Zuckerberg’s letter, Building Global Community, starts like this: On our journey to connect the world, we often discuss products we’re building … Continued

How Facebook makes money for me — and why that worries me

I thought Facebook would help me sell books. Instead, what it has done is to boost my brand among a big group of influential people and give me opportunities to get paid. As a result, I can see how it’s assimilating many Web functions, a trend that worries me. I’m a mid-level business author. While my … Continued

A business model for Medium (and the rest of online content)

Medium CEO Ev Williams posted that he’ll be pivoting the company toward a mysterious new business model: [W]e are shifting our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want … Continued