How to work on an idea: write a treatment

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It’s on the tip of your brain. An idea. You think you’re onto something. You’ve figured something out that nobody else realizes. What should you do next? Write an idea treatment. I’ll explain how. I hear from people who say they have ideas all the time. They say stuff like this: “I think I want to … Continued

Lessons from the plagiarism in Melania Trump’s speech

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Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work. What … Continued

How I develop ideas

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Ideas just happen. Or do they? As I’ve set myself ambitious goals for content, I need a process that generates ideas reliably. It fascinates me how my process requires both structure and randomness to work. I honed these techniques as SVP of idea development for Forrester Research, and now I use them constantly. Perhaps you … Continued