How to get book blurbs

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There’s a systematic way to get the best endorsements for your book. If you don’t prepare properly, your blurbs will fall flat. Here’s exactly how to do it. 1 Make your target list well in advance Timing is crucial here. Don’t make your list on the day you need blurbs. Start making it while you’re … Continued

The Las Vegas Review-Journal’s florid endorsement of Donald Trump

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The Las Vegas Review-Journal — owned by the politically active casino owner Sheldon Adelson — just became the first major newspaper to endorse Donald Trump. Endorsements are supposed to be biased, but the more over-the-top they are, the less persuasive they are. This endorsement is so full of florid languageĀ that it strains credulity. To understand … Continued