The epiphany: why people end things

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Things tend to go on as they always have — until somebody has an epiphany. A decade ago, I was the lead on hiring a new social media analyst at Forrester Research. A woman with a strong and positive social media presence interviewed with us, and got to the final stages, which included doing a … Continued

Coming to a better conclusion: how to end an essay, blog post, or paper

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“What should I write at the conclusion of my paper?” a student recently asked me. Endings are hard. The best ones don’t let up; they build on what you’ve already written. Beginnings are more important than endings; you need to capture the reader’s attention with your title and first few words. But as hard as … Continued