How to talk to a graphic designer about book covers

How to talk to a graphic designer about book covers

ByJosh Bernoff

I’ve been working with designers for many decades. I have no graphical talent, and counterintuitively, that’s one reason why I’ve been successful in getting some amazing designs. Great designs emerge from a graphical mind; your job, as the client, is to provide the inspiration, not pick colors or icons. When you’re working with a good designer on an…

How to rewrite a book in one day (with sticky notes)
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How to rewrite a book in one day (with sticky notes)

ByJosh Bernoff

In 2009, Ted Schadler and I had a problem. The back half of our book Empowered wasn’t working. This is how we fixed it. We were nearing the manuscript deadline for Empowered, Ted’s and my book about strategies to deal with empowered consumers and workers. The front half of the book, about consumers (and marketing), was holding together pretty…