All merger announcements are bullshit, Dell-EMC included

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The fantasy world of merger announcements bears no resemblance to the reality of mergers. Michael Dell’s post about the Dell-EMC merger is a fine example. Why do companies merge? There’s always language about “complementary skills and assets,” but that’s always bullshit. There is always language about “serving customers better” but that is also bullshit. Companies merge for … Continued

Are Dell and EMC dead? An unclouded perspective.

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Cade Metz of Wired wants us to know that even with a $67 billion merger, Dell and EMC are doomed. The cloud will kill them. The reasoning is sophisticated, but the language is simple. You could learn a lot about powerful writing from this article. Let’s break it down. Titles and opening sentences are crucial when … Continued