How to fly readers directly to their destination: a lesson from Etihad Airways
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How to fly readers directly to their destination: a lesson from Etihad Airways

When the Trump administration banned electronics larger than a mobile phone for passengers from several Middle East airports, airlines needed to respond. A press release from Etihad Airways tries to explain the problem and their solution, but circles around aimlessly instead. Here’s how to use a ROAM analysis to make communications like this better. Etihad’s email…