differentiation Archives - without bullshit

All self-help books are basically the same. Here’s how yours can be different.

July 31, 2020

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I’m grateful to Chris Taylor, who wrote a piece on Mashable that breaks down everything you learn from self-help books — and why they’re all the same. If you’re an author, you may find it depressing. Especially if your ideas are ordinary. The piece is called “Every self-help book ever, boiled down to 11 simple … Continued

Beyond meaningless platitudes

January 16, 2020

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued

Tag: differentiation

All self-help books are basically the same. Here’s how yours can be different.

Beyond meaningless platitudes

The Iron Imperative