Tag: differentiation

Positioning for thought leaders

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Sure, it sounds attractive to be a “thought leader.” You just hold yourself out as an expert on something and then post a lot on social media and wait for the speaking and consulting gigs come pouring in, right? Not quite. There are a lot of pretenders out there. And there are a lot of … Continued

23 ways to differentiate your nonfiction book

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Is your book the same as other books on the market? If so, why are you bothering to write it? Every book needs to be differentiated. Every book needs a superlative. It must be the first, best, biggest, most comprehensive, most practical, most intriguing, or best illustrated book of its kind. This is not something … Continued

Beyond meaningless platitudes

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued