How to turn data into profit: Data Leverage

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I was privileged to work with the authors of an amazing book last year: Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships, by Christian Ward and James J. Ward. The reason I call this book amazing is that it answers a fundamental question I’d never considered before: What is the value of all … Continued

Beware the thumb on the scale of government data

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To make decisions, our politicians need data that only the government can collect. Political tampering with that data marks the beginning of the end for fact-based policy — and for a nation claiming to serve the needs of the people. Imaginary facts are bad enough. Cooked statistics are much worse. For me, the most disturbing headline in … Continued

Bold writing helps, not threatens, your career (Survey Data)

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Does clear writing make you vulnerable, or boost your career? According the business writers I asked, it’s more likely to help than hurt you. And the older you get, the bolder you get. When I surveyed 547 business writers early this year, I asked whether they agreed with the following two statements: I make a strong, … Continued

Your writing problems are not what you think (Survey Data)

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What’s wrong with your writing? If you think it’s too long, you’re probably right. While you may not realize you have organization and clarity problems, your readers do. Early this year, I surveyed 547 business writers (details below*). This is my first post about the data from that survey. One question I asked was this: In … Continued

Make data happen.

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I miss data. I love data and I can do great stuff with it. When I started at Forrester, we had no consumer data. Then Bill Bluestein challenged me to come up with a consumer segmentation. We used that segmentation, Technographics, to build our first consumer surveys. We entered an awesome world in which you could find … Continued