Secrets of 3 successful book launches: connecting ideas and people

Secrets of 3 successful book launches: connecting ideas and people

I’ve been studying successful book launches. The key is a self-reinforcing surge built on ideas and people, together. Let’s start with preliminary results from my author survey. Among 172 published nonfiction authors, the most successful book promotion tactics were the following (in this order): Public speaking engagements. Solicit back-cover blurbs. Encourage people to post Amazon…

You need Jay Baer’s “Talk Triggers” to make your business spread and grow
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You need Jay Baer’s “Talk Triggers” to make your business spread and grow

There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot…