What Zoom did right and wrong during its outage

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Zoom went down for a lot of users on Monday morning. That was also the first day of school for a lot of public school and college students. The company treated the outage as a matter-of-fact event and communicated clearly and regularly throughout. Was that enough? How Zoom communicated Zoom’s problems first started appearing at … Continued

Delta Air Lines coronavirus response beats the other US airlines

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With the COVID-19 Coronavirus spreading, is it safe to fly? The Centers for Disease Control and Prevention (CDC) says yes. From their site: Because of how air circulates and is filtered on airplanes, most viruses and other germs do not spread easily on airplanes. Although the risk of infection on an airplane is low, travelers … Continued

Arkema issues confused, self-serving statements as its chemical plant explodes

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Yesterday, Rich Rowe, CEO of Arkema, warned that his chemical plant near Houston might explode. Today it exploded. When you know something like this is going to happen, you need to get right to the point. Rich Rowe didn’t. The Arkema plant is in Crosby, Texas, about 25 miles from downtown Houston. Houston, of course, … Continued

Post-election, Microsoft’s Brad Smith shows tech CEOs how to lead

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What’s a leader to do in the wake of a divisive election? For Silicon Valley CEOs from Apple, eBay, Facebook, and LinkedIn, the answer is smile, give us a all a hug, and tell people to get back to work. But Microsoft’s President Brad Smith showed us how a leader ought to lead in a crisis. This election is … Continued

Clear communication in a crisis at Reddit

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The social network Reddit is in trouble. Lots of its popular “subreddit” forums went dark as volunteer moderators protested the firing of Victoria Taylor, a popular Reddit staffer. But rather than stonewall, the company’s management is now attempting to tell the truth, clearly and transparently. It’s working. Communication succeeds when it’s matched to the audience. The audience … Continued