Perfectly meaningless: can you top these vacuous COVID-19 emails?

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Of course your inbox is full of virus-driven emails. And of course they mostly suck. By now, most companies have sent their stupid email and then learned to shut up. But not all of them. If you have nothing to say in this difficult time, say nothing. It’s rare that I see an email that … Continued

“Curbing Cabin Fever” by Ray Bernoff

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My son Ray was disabled and confined to his bed for an extended period a few years ago. He figured out how to deal with it. And, bless him, he has now created a guide, based on that experience, to help all of us. It’s called “Curbing Cabin Fever: How to Spend Weeks in One … Continued

The (only) three corporate messages that make sense right now

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My inbox is full of irrelevant messaging. There are the messages from everyone from my eye doctor to the bike shop about COVID-19. And then there are marketing pitches that were clearly created months ago and are totally irrelevant now. There’s only one thing on people’s minds: surviving the pandemic. If that’s all people are … Continued

A few very dumb COVID-19 corporate messages

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Every corporation you’ve ever done business with is now filling your inbox with “reassuring” messages. Most of them are companies you’ll never work with again, so they’re just an annoying background buzz. But some of them are actively dopey. Things are bad enough — this is no time for more self-inflicted brand damage. And now, … Continued

Delta Air Lines coronavirus response beats the other US airlines

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With the COVID-19 Coronavirus spreading, is it safe to fly? The Centers for Disease Control and Prevention (CDC) says yes. From their site: Because of how air circulates and is filtered on airplanes, most viruses and other germs do not spread easily on airplanes. Although the risk of infection on an airplane is low, travelers … Continued

The slow crisis is America’s weak spot

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America is terrific at dealing with short-term disasters. But our attention span isn’t attuned to the crisis that takes time to develop and sticks around for a while. I worry that COVID-19, also known as Coronavirus, is the kind of slow crisis that we tend to bungle. A hurricane. An epic blizzard. A mass shooting. … Continued