An analysis of Twitter’s screwup (with comments from Melissa Agnes)

Continued">

Twitter screwed up and wrote everybody’s passwords to a file in plaintext. Then (of course) they apologized. Can we do better with these apologies? And what’s the fallout from this incident? Here’s an analysis and a conversation with Crisis Communication expert Melissa Agnes,¬†author of Crisis Ready. This is getting routine. And that’s the problem. At … Continued

The clarity and candor of Bill and Melinda Gates

Continued">

Bill and Melinda Gates answered ten tough questions about their charitable foundation in their tenth annual letter. Their writing is in the first person, clear, and direct, and they do a great job of admitting their mistakes. All corporate communications should be as candid and straightforward as this. Let’s look at some excerpts. The questions … Continued